Pay-per-click Management

Pay per click (PPC) is an online advertising tool. They are sponsored listings that generally appear on a column on the right hand side of the search listings. We would identify keywords your target audience may use to search with when looking for a company such as yours and create an advert; these ads are called 'sponsored links' or 'sponsored ads'. When people search using one of your keywords your ad or link will appear next to the search results. You have now reached your target audience and you will only be charged when a user clicks on your advert and visits your site.

What is pay per click advertising?

Pay per click advertising is an online form of advertising where adverts or links to your site are displayed on other sites (normally search engines or portals) and the advertiser pays a small fee each time searchers click through to their site. The ads are displayed in primary positions on results pages of major search engines and portals.

Why choose pay per click advertising?

Pay per click advertising is ideal if you are looking for a search engine marketing strategy that delivers targeted traffic, and fast. We can have your ad campaigns up and running in as quickly as 48 hours and the risks are very low as you only pay when your ads are clicked on.

What do you get?

Our Pay Per Click Management Service includes:

• Pay Per Click Management of the Highest level by a Qualified Google Advertising Professional.
• Recommendation of the right Pay Per Click Networks for your business.
• Full key word research for each of the Pay Per Click Networks identifying as many terms as we can related to your service, the number of searches performed for each term and the estimated cost per click.
• Detailed Individually written adverts for each product or service and for each of the Pay Per Click Networks.
• Full bid management to ensure your ads are always placed in the most cost effective positions.
• Full tracking facilities and comprehensive campaign analysis.
• Coastdigital can provide detailed quarterly or monthly reports to clients with information of cost per click, spend, number of enquiries/sales, click thru rates, number of clicks, cost per sale/enquiry and ROI. Further recommendations will be made based on these reports.